Online dating market trends

Technavio has published a new report on the global online dating services market from Business Wire. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions. Online dating services are a very convenient and hassle-free way of finding a match. One of the major factors influencing their growth is the increasing number of vendors suggesting the matches in line with the preference of the user.

Segmentation and Growth Analysis for Online Dating Services Market by Technavio

We will only use this email to respond to you on your feedback. Privacy Policy. The online dating industry has come a long way since it first arrived on the digital scene in The matchmaking service grew modestly in its first few years, but with advancements in technology and the attendant introduction of more sophisticated platforms and apps, the industry has mushroomed into a big business.

Facebook has taken notice, recently announcing its plans to roll out a dating function within the core Facebook app. As one of the more prominent digital industries around, online dating has branched out to include highly specific niche websites catering to equally specific user demographics and preferences, such as those over 50 or embracing a vegan lifestyle.

Its depth in niche preferences is matched by its geographical breadth, as users can now shop around internationally. With spring in the air at least for the northern hemisphere , SEMrush decided to collect and analyze global data to discover the most popular online dating websites, both in terms of the number of direct search requests and traffic volume, as well as the sources of site traffic. We further crunched the data to show the top questions people google about online dating, as well as seasonal variations in online-dating related search queries by volume and by the average traffic to online dating websites.

Finally, we looked at the distribution of online dating website traffic by country. Below we break down our findings. SEMrush is in no way related to any of the websites mentioned in the article, as our marketing toolkit allows an unbiased analysis of the online data. The international social network Badoo is the most popular online dating platform by an overwhelming margin, with approximately 38 million direct searches.

The second most searched for platform is Tinder, a geo-localized mobile app that introduced the swipe feature to indicate interest or not in another nearby user. Spring ushers in a renewed interest in romance, with search traffic to online dating websites budding in March and April, then blooming in May. Facebook overwhelmingly dominates the online dating traffic originating from social media, driving Next, we will delve into what we discovered about search, referral, social media and paid traffic.

So what online dating platforms do singles search for most? And what are the top 10 online dating websites in terms of traffic volume? The international and multilingual social network Badoo is by far the most popular online dating platform, with approximately 38 million queries. A distant second is hyper-localized Tinder, with less than half as many platform-specific searches, at 16 million.

Badoo operates in countries and is available in 47 different languages, which goes a long way towards explaining its worldwide dominance in the online dating industry. In third place at slightly less than half the number of search queries of Tinder is Grindr, a second geo-localized social mobile app geared towards gay and bisexual men, with 7. All of the online dating platforms included in our analysis are free for the basic version.

Once again, Badoo captures the top spot. OKCupid is the second most-trafficked site, and PlentyofFish pof. The pioneer of online dating, Match, ranks a distant fourth, even though it is the only paid site besides eHarmony. With a tenure of 30 plus years of operation, Match has the competitive advantage of long-standing brand familiarity and brand loyalty, so users are willing to pay for their service. Also, its algorithm is informed by scads of data collected over its decades of operation.

While Badoo is not alone in operating internationally, it does operate in the greatest number of countries and offers the most prolific number 47 of different languages, as noted in the above discussion of the most searched for online dating platforms. After direct and search traffic is referral traffic, accounting for Our analysis of backlinks revealed the top five sources of referral traffic, listed in order here:.

So what are the top questions people ask about online dating when they enter their query into the search box? We found search requests related to online dating fluctuates somewhat month to month, as well as with the seasons:. Searchers were most active in September with their queries about online dating, and least so in April As with online dating related search volume, the average traffic to online dating websites shows changes by month and season. As one might expect, spring ushers in a renewed interest in romance.

Search traffic to online dating websites builds in March and April, then peaks in May with over 1. Average traffic spikes somewhat in September then falls off sharply to less than 1 million in December. A remote third largest source of traffic for online dating websites is social media, accounting for 1. Of the social networks, Facebook overwhelmingly dominates, driving Reddit is the remote second largest source, with 8. The Russian-based Vkontakte illustrates the international mix of social networks generating traffic to online dating websites worldwide.

Lastly, paid ads account for 1. Our analysis shows that the vast majority of ads by online dating websites -- Great Britain comes in a distant second with 7. As Russian-founded Badoo commands such a lead in both direct and search traffic among online dating websites, we broke down the data to show its own distribution of global traffic:. Brazil drives the most traffic to badoo. As an industry, online dating has become big business since Match first introduced its site in Since then, Match has consolidated its realm to include OKCupid and PlentyOfFish, and its trilogy of websites appears to be the largest competitor Badoo faces.

While it may seem that between Badoo and The Match Group of online dating websites there is little room for smaller players, the evidence indicates otherwise. The sheer number and diversity of sites and mobile apps has exploded over the past several years, reflecting the number and diversity of online dating users. For marketers and the owners of online dating websites trying to capture more business, the dominance of direct traffic indicates marketing campaigns to raise brand awareness would be an important part of an overall strategy.

So even while social media and paid ads are relatively small sources of site traffic, both hold value in augmenting efforts to create the brand awareness that can attract unique new site visitors. Reveal traffic sources of your industry competitors. Suggest a topic Suggest a topic Request a feature Report a bug. Your feedback must contain at least 3 words 10 characters.

Please enter valid email. Please provide us with a valid email address so we could reply to you. Send feedback Cancel. Thank you for your feedback! Submit post. Go to Blog. Jana Garanko May 11, SEMrush Study: The Wow-Score shows how engaging a blog post is. Learn more. This post is in English. Jana Garanko May 11, This post is in English.

Key Takeaways The international social network Badoo is the most popular online dating platform by an overwhelming margin, with approximately 38 million direct searches. Search Traffic: Here is what we found. Most Searched for Online Dating Platforms: Badoo Reigns Supreme Once again, Badoo captures the top spot. Referral Traffic: The Top 5 Sources After direct and search traffic is referral traffic, accounting for Our analysis of backlinks revealed the top five sources of referral traffic, listed in order here: Searchers were most active in September with their queries about online dating, and least so in April Average Traffic to Online Dating Websites As with online dating related search volume, the average traffic to online dating websites shows changes by month and season.

Social Media Sources of Traffic: Facebook Dominates A remote third largest source of traffic for online dating websites is social media, accounting for 1. Paid Advertising: The phrase "Singles Near" compounds the emotional trigger of urgency with expediency. Badoo Traffic Distribution by Countries As Russian-founded Badoo commands such a lead in both direct and search traffic among online dating websites, we broke down the data to show its own distribution of global traffic: Conclusions As an industry, online dating has become big business since Match first introduced its site in Reveal traffic sources of your industry competitors Please specify a valid domain, e.

Market Research. Jana Garanko. Together with her team, she increased the brand awareness of SEMrush brand with curious facts and statistics in media. Crazy about data, even if she sleeps. Copy link. Comments Notify me about new comments. You'll get notified of new comments on this post by email. Jyoti Thapa. Thank you Jana for sharing such wonderful article. Before I just thought that dating websites were actually bots and feels like talking to some bots, but your article made everything clear.

Francesca Oliviero. As one of the biggest dating experts in the world, we can confirm that these data are completely accurate! Thanks for sharing these awesome images with little hearth in place of dots! Awesome Job.

worldwide: Revenue in the Online Dating segment amounts to US$m in an annual growth rate (CAGR ) of %, resulting in a market volume. To , we forecast slower % annual growth to $ billion. At $ billion, online dating — encompassing 1,+ dating websites.

We will only use this email to respond to you on your feedback. Privacy Policy. The online dating industry has come a long way since it first arrived on the digital scene in The matchmaking service grew modestly in its first few years, but with advancements in technology and the attendant introduction of more sophisticated platforms and apps, the industry has mushroomed into a big business. Facebook has taken notice, recently announcing its plans to roll out a dating function within the core Facebook app.

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27 Online Dating Statistics & What They Mean for the Future of Dating

The global online dating market has been segmented on the basis of purpose, channels, devices and revenue models. On the basis of purpose, online dating has been segmented into casual relationship, socializing and marriage. The two main channels for using online dating services are dating websites and dating apps. Furthermore, on the basis of devices, online dating has been divided into mobile and desktop. Revenue models for online dating are divided into membership subscription and freemium. The global online dating market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period

Dating Services

Statistics and Studies from more than 22, Sources. Reading Support The Online Dating segment is expected to show a revenue growth of 6. Reading Support In the Online Dating segment, the number of users is expected to amount to Reading Support User penetration in the Online Dating segment is at 4. Reading Support In the year a share of The Users by age box shows the age distribution of users of the selected market market segment, region in age groups. The data is based on Statista's Global Consumer Survey. The Users by gender box shows the gender distribution of users of the selected market market segment, region. Data in countries not covered by the Global Consumer Survey refer to the superordinate world region. The Users by income box shows the income distribution of users of the selected market market segment, region in tertiles.

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more. For guides to other industries, see our index of over industries.

Dozens of platforms then followed suit. The ways singles meet has drastically changed because of online dating, and a massive amount of data has been collected over the years about the effects of online dating, the behaviors of online daters, and so on. According to Forbes, the United States alone has 2, dating sites, and about 1, new dating sites are launched every year. These include everything from Match, the first dating site ever, to Bristlr , a dating site for beard lovers that was founded in

SEMrush Study: Everything You Wanted To Know About Online Dating Websites

About Online Dating Services Online dating services provide users the ideal platform to interact with the interested people through computer or mobile devices. Online dating services have become extremely credible with increasing number of users accepting the idea of meeting a random stranger through online dating services. Also, the verification processes are tightened due to which there are very few fake profiles, which make online dating service a safe environment for the users. Read the full report: Covered in this report The report covers the present scenario and the growth prospects of the global online dating services market for To calculate the market size, the report considers the revenue generated from online dating services. The market is divided into the following segments based on geography: The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. You can request one free hour of our analyst's time when you purchase this market report.

SEMrush Study: Everything You Wanted To Know About Online Dating Websites

ГЛАВА 79 Стратмор спрятал пейджер в карман и, посмотрев в сторону Третьего узла, протянул руку, чтобы вести Сьюзан за. - Пошли. Но их пальцы не встретились. Из темноты раздался протяжный вопль, и тут же, словно из-под земли, выросла громадная фигура, эдакий грузовик, несущийся на полной скорости с выключенными фарами. Секундой позже произошло столкновение, и Стратмор, сбитый с ног, кубарем покатился по кафельному полу шифровалки.

Online Dating Market Could Grow to $12 Billion

Я чуть кожу не содрала, пытаясь его стереть. Да и краска вонючая. Беккер посмотрел внимательнее. В свете ламп дневного света он сумел разглядеть под красноватой припухлостью смутные следы каких-то слов, нацарапанных на ее руке. - Но глаза… твои глаза, - сказал Беккер, чувствуя себя круглым дураком.  - Почему они такие красные. Она расхохоталась.

Segmentation and Growth Analysis for Online Dating Services Market by Technavio

Джабба тяжко вздохнул. Он знал, что Фонтейн прав: у них нет иного выбора. Время на исходе. Джабба сел за монитор. - Хорошо. Давайте попробуем.

Сказал Джабба.  - Вы же учились в колледжах. Ну, кто-нибудь. Разница между ураном и плутонием. Ответа не последовало. Сьюзан повернулась к Соши. - Выход в Интернет.

Вы можете сказать, откуда звонили? - Он проклинал себя за то, что не выяснил этого раньше. Телефонистка нервно проглотила слюну. - На этой машине нет автоматического определителя номера, сэр. Я позвоню в телефонную компанию. Я уверена, что они смогут сказать.

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